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AUGUST 18, 2017 PV MAGAZINE
Sure, there have been recent academic debatesabout whether 100% renewables is even possible. There are even organizations like the Solutions Project dedicated to that same 100% purpose. And did you know that Democratic members of the Congress and Senate just introduced a 100 by ‘50 Act with nearly zero media attention? It doesn’t matter that this Democratically sponsored legislation has little chance of getting a hearing, let alone a vote. More important is that most if not all of our clean energy leaders, orgs and companies should publicly state that we support a 100% by 2050 goal and share that support with our stakeholders, customers, families and friends. If we don’t state this clearly, who will? If Congress will not lead, then it’s up to us to make this an aspirational issue in the court of public opinion.
With that in mind, I’d like to offer a step-by-step communications strategy for individuals, companies, and clean energy trade and environmental advocacy organizations to bring attention to the 100% renewable energy goal. The idea here is for renewable companies and advocates to be motivating voters as well as our local and national elected officials to make 100% a top priority for the 2018 election cycle and beyond.
Some may think this is a waste of time, but consider this: Congress is looking for a significant win after the healthcare loss, and there is bipartisan support for a grand infrastructure bill. If there’s any chance of 100% renewables language getting passed in this current Congress, it will probably need to be attached to that legislation with grid upgrade and clean energy independence messaging. If nothing else, we can at least begin to make this goal public and hopefully transform it into a key voter issue. Here’s the plan:
100% by 2050 for individuals:
100% by 2050 for solar, wind, energy storage, and other renewable energy companies:
100% by 2050 for renewable energy trade and advocacy organizations:
First, please take these communication suggestions in the spirit of renewable energy advocacy. I know you work hard to support clean energy, but my point here is that in addition to our specific concerns and efforts, we all need to publicly unite around this one simple 100% goal that individuals and lawmakers can understand. We may not get 100% renewable energy attached to a new infrastructure bill, but we may at least start a public debate that leads to a plan in the near future. With that in mind:
Finally, I’d like to suggest that the advocacy organizations reading this post set a date in late 2017 or early 2018 to gather for a small high-level conference about how to jointly work together to bring more voter awareness to the 100% goal and to our local and national legislators. If interested, please contact me via LinkedIn to help facilitate.